Types Of Business To Business Marketing

There are several types of business to business marketing which are done to enhance the marketing and sales potentials of business organization. Though there are other departments of business, marketing plays a very important role because a company’s products and services have to be made aware to prospective consumers if any profits are to be made. The following are therefore the most common types of business to business marketing for business organizations.

SEO and Internet Marketing

The advent of the internet gave birth to search engine optimization and it seems not online business will be able to flourish without proper SEO. In these types of business to business marketing, tools like Google Analytics and SEO are most definitely the central focus. They might be intimidating or too technical to understand for a newbie. In essence, SEO are the steps used by online entrepreneurs to get their websites and blogs well ranked in search engines. Of course there are tons of marketing benefits for a website that appears on the first page of search engine results. So these types of business to business marketing are most suitable for professionals who know the intricacies involved in getting websites highly ranked in Google, Yahoo, and other search engines.

Social Media marketing

Social media has now gone haywire and a lot of people are taking advantage of the marketing benefits that the social media provides. These types of business to business marketing can be done by single individuals or corporations. There are billions of people who use one form of social media or the other and the marketing potentials of the media is a huge one.

Though you can create a Facebook page or Twitter account on your own, using social media to its full advantage takes a little more effort and time than most small business owners have. This specific segment of Internet marketing has great potential if used effectively, and social media marketers know all the tricks of the trade to get the best results from social media campaigns. Social media sites such a facebook, twitter, LinkedIn, and instagram are used by business organizations for their marketing needs. But these types of business to business marketing require competence in social media marketing for a successful business to business marketing.

Public Relations

Public relations is no doubt among the most important types of business to business marketing. If you are not knowledgeable about PR, a public relations firm will help you attract more customers than you ever imagined. Apart from the fact that they have more contacts, they have the necessary skills and knowledge to provide the right support for your business. However, when looking for these types of business to business marketing, ensure that you contract the right person who will turn your business into success.


Of all the types of business to business marketing, advertising is the oldest form. There are several ways of advertising your products including billboards, television, radio, newspapers, and the internet. The type of advertising you choose will largely depend on your budget and the area of your business.